Accessories Landing Page
Desktop & mobile landing page design
The Beauty Tab on the Victoria's Secret e-commerce site sells beauty products as well as accessories. For the Summer 2019 launch, the site window art direction was driven by graphic pink-and-white striped accessories, product photography shot on-figure in a tropical locale, warm gradients, and simple typography with a handwritten font used for emphasis. What follows is some of the work I did as a web designer on the beauty creative team during this time period.
Bombshell Paradise was the new fragrance that launched during this time period. Modules that I designed to promote it and the three pre-existing Bombshell scents were featured at the top of the Fragrance landing page.
Bombshell Paradise was included on the Bombshell Collection page during this time period, so I designed a product header for it that aligned with those of the three pre-existing Bombshell fragrances that I had designed for the spring 2019 site window.
This how-to header was designed to promote a new gel perfume collection called Fragrance POP. It was featured at the top of its shoppable Collection page, as well as on the Beauty Tab Home page and Fragrance Landing page.
