Nordstrom Rack opened its Calgary, Canada, location in April of 2018, and a marketing campaign was implemented to generate buzz and create brand awareness before and after the opening. My role was to design all of the digital ads, as well as graphics and signage for a VW promo bus. Photography shot on vibrant backgrounds was primarily used so that the advertising stood out whether it was on a bus or sandwiched within the content of a web page. The store opening info was highlighted on equally vibrant horizontal stripes that were translucent in order to add depth and some airiness to the design.