The Beauty Tab underwent a visual transformation in late spring 2019 with the launch of a new Victorias's Secret fragrance called Tease Dreamer and corresponding beauty products and accessories. Its landing pages went from having pink-striped backgrounds framed by neon-tinged floral illustrations to using more generous amounts of white space with photography as the main visual element. Headlines previously designed with serif and handwritten fonts were instead typeset with a mix of thin and bold sans-serif fonts. What follows is some of the work I did as a web designer on the beauty creative team during this time period.