Nordstrom Rack implements targeted digital ad campaigns to promote each season's new store openings. My role in the spring 2018 U.S. campaign was to design standard and rich media ads, as well as in-app ads for media partners Pandora and WAZE. The campaign photography was the focus in all ads while providing a backdrop for the marketing information. Maintaining cohesive branding was incredibly important, as was showing diversity in the on-figure photography used and incorporating a range of product.