Redesign & development

Macy's: Private Label Brand website

This internal website provided the Macy's Private Label Brand Marketing Department and its partners with links to lookbooks, PR photography, and logos. The old site was in dire need of an update as it had been primarily built for desktop use and was barely usable on mobile devices. Its lack of organization also made it difficult to find information. I redesigned and rebuilt the site so that it was fully responsive with clear organization and hierarchy, as well as visually aligned with the Macy's brand. Production artists were responsible for making updates, for which I provided training. I also developed a template for them to use when updating the site's image carousel.

  • ClientMacy's Label Private Brand in-house marketing department
  • RoleArt Direction, Design, Front End Web Development, Production, training Production Artists to make site updates
  • DateSpring 2017
Launch website*

*Please note: The website linked here is meant to show design and functionality only. For legal reasons, this is not the link to the live site and all external links have been removed from it.

Website when viewed for desktop with main navigation menu closed


Website when viewed for desktop with main navigation menu open. The menu pushes the landing page to the right as it slides in from the left.


Website when viewed on a tablet with the main navigation menu shown open and closed


Website when viewed on a smartphone with the main navigation menu shown open and closed


Image carousel templates