For Nordstrom Rack's summer 2018 campaign I developed the design treatment that was applied to all of the marketing and was responsible for the design execution of the in-store signage (rolled out to the 239 stores in the U.S. and Canada) and much of the digital advertising. Campaign photography was the featured element in all and since half of it was shot in front of a playful mosaic wall, the marketing message was incorporated using simple, bold typography. Translucent stripes were added to complement or enhance color in the photography and sometimes act as a border or framing element.