The Beauty Tab on the Victoria's Secret e-commerce site sells beauty products as well as accessories. In spring 2019, a new fragrance called Bombshell Wildflower and a line of floral-print accessories launched. For the launch, the in-store environment and beauty site were transformed to incorporate VS's signature pink stripes as a backdrop, flower illustrations, a neon color palette, and a playful mix of serif and handwritten typefaces. What follows is some of the work I did as a web designer on the beauty creative team during this time period.